Sunday, January 18, 2009
FloodLight Touch Point Marketing System
With 80% of buyers visiting your website before deciding whether or not to contact you, and with websites greatly growing in influence since 2005, the importance of your website cannot be overstated.
Your potential clients make decisions quickly as to whether they call you or ultimately buy from you.
Think of your website as the hub for your Marketing and Branding activities. No matters what marketing you are doing—direct mail, email, referral generation, PR, cold calling, etc.—it is driving buyers to your website. Your website is the portal clients and prospects are using to learn more about you and your services.
They are searching for information to validate you as a professional in your field.
Your potential clients have a need for your service and your website must offer a solution to their problem. You must be able to speak to the challenges your clients are facing.
If they find what they are looking for they will take action. Your website is the place they go to form an impression of you and interact with your brand.
Overall, your website can serve to:
1. Establish that you are professional: through professional design, writing, and arrangement of content.
2. Establish that you are worthy of consideration: through an overview of your services, your client list, biographies of your professionals, and Testimonials or case studies that show how you have helped clients and delivered on your promises to do what you said you would.
3. Establish yourself as a thought leader: through articles, tools, publications, videos, and other resources to help build credibility, reliability, and trust—all essential elements necessary to win clients.
Marketing on the internet is a multi-step process with many Touch Points and the first step is, that 80% of buyers are making............ is to visit your website.
What will these potential buyers like, what will they see, and will you offer a solution to their problems.
Will they be interested enough to send you an email, sign up for a news letter or pick up the phone to call you and start a discussion with you?
Will they move on to your competitor’s site and offerings?
Your business future is lying in the balance.
Contact us today and start Marketing and Branding yourself so you can be found.
FloodLight Consulting - 250-768-9415