Sunday, January 18, 2009

FloodLight Touch Point Marketing System

With 80% of buyers visiting your website before deciding whether or not to contact you, and with websites greatly growing in influence since 2005, the importance of your website cannot be overstated.
Your potential clients make decisions quickly as to whether they call you or ultimately buy from you.

Think of your website as the hub for your Marketing and Branding activities. No matters what marketing you are doing—direct mail, email, referral generation, PR, cold calling, etc.—it is driving buyers to your website. Your website is the portal clients and prospects are using to learn more about you and your services.
They are searching for information to validate you as a professional in your field.
Your potential clients have a need for your service and your website must offer a solution to their problem. You must be able to speak to the challenges your clients are facing.

If they find what they are looking for they will take action. Your website is the place they go to form an impression of you and interact with your brand.
Overall, your website can serve to:
1. Establish that you are professional: through professional design, writing, and arrangement of content.

2. Establish that you are worthy of consideration: through an overview of your services, your client list, biographies of your professionals, and Testimonials or case studies that show how you have helped clients and delivered on your promises to do what you said you would.

3. Establish yourself as a thought leader: through articles, tools, publications, videos, and other resources to help build credibility, reliability, and trust—all essential elements necessary to win clients.

Marketing on the internet is a multi-step process with many Touch Points and the first step is, that 80% of buyers are making............ is to visit your website.

What will these potential buyers like, what will they see, and will you offer a solution to their problems.

Will they be interested enough to send you an email, sign up for a news letter or pick up the phone to call you and start a discussion with you?


Will they move on to your competitor’s site and offerings?

Your business future is lying in the balance.

Contact us today and start Marketing and Branding yourself so you can be found.

FloodLight Consulting - 250-768-9415

Why use a business coach to help build your business?

Online Internet Business Coach specializes in helping you increase your Sales, Marketing and Branding activities while running your business more effectively. We focus on modern technologies to hook you up online and then meet with you on a weekly or monthly basis to help you build your business.

A Business Coach works with you to build the essential skills that you need to run your business in a thought provoking process which helps you build core business competencies.

A Business Coach will assess your needs, assist you in setting your business development goals and ensure you become more accountable for what should be your most important work, the work of developing your business.

A Business Coach provides you with objective feedback about what you need to do to get your business on track. A healthy business coach relationship provides you honest ongoing assessment of your Business Development Activities, assisting you to focus your efforts on the areas that will have the greatest long term positive impact on your business. The development of you!
At FloodLight Consulting work with you to develop solutions to help increase sales and profits while enhancing and optimizing core business competencies.

As a result of coaching, clients set better goals, take more action, and make better Sales, Marketing and Branding decisions.

Contact us today for a complimentary coaching session to assess your specific needs.

Donald Robichaud
FloodLight Consulting Kelowna, Canada, USA, North America

Still not sure about Business Coaching??

As a business coach “I'd like to learn about your situation and priorities for building your business and if appropriate ... explain how FloodLight Consulting -  Business Coaching  might approach these issues, then if there looks as though there might be some common ground, to agree how we could move to the next stage."

The next step is yours !!
Give us a call or send an email for a complimentary coaching session where we will assess your needs.
Donald Robichaud -FloodLight Consulting