Tuesday, December 22, 2009

Are you harnessing the Power of the internet to Market and Brand your business?

An Internet business coach teaches you how to successfully manage your business and then use the Internet to market, brand and promote your business online.

So much information exists today about marketing on the internet that it's difficult to know what to do or whom to trust. If you own any type of business, your search is over -- you've come to the right place!

At FloodLight we bring you the very best, most effective Marketing and Branding strategies that work for any service business and help you Build Your Business.

We help you get found on the Internet with proper copy and then, teach you how to set up your own marketing campaign that will deliver results.

Every single Marketing and Branding strategy discussed has been proven to effectively work for all our clients to help grow their business and increase the traffic to their websites.

Isn't it time you stopped struggling to make money and use the power of the internet to improve and grow your business through proven strategic internet marketing techniques proven to work for businesses just like yours.

For the price of costly Monthly Search Engine Optimization fees you can become a more savvy online business owner.
- Or call
1-250 -768-9415 Kelowna, Canada, USA, North America

Kelowna Online Marketing

Internet Business Coach / FloodLight

Saturday, September 26, 2009

Our Business Coaching Services

FloodLight Services

At the core of our Business Solution coaching programs is our ability to help you focus to Build Your Business.

At FloodLight we work with business owners to Assess their business needs, Assemble a comprehensive strategy, and Apply tailor made solutions in a practical day-to-day action plan.

At FloodLight our goal is to help you maximize your result and achieve a greater work life balance. The outcome is a more effective management of your time, team and money.

Being an owner can be a lonely job. At Floodlight we provide you with a coaching team to be your sounding board. We provide coaching and excellent programs to assist you to solve problems and turn them into opportunities.

Please contact us at 1-888-768.9415 or email us ( Click Here ) for more information on how we can help you "Build Your Business"!

FloodLight Build Your Business

At FloodLight we advocate a 3-stage process with our products and services, which we call Assess, Assemble, and Apply.

Assess In the first stage of our process we will diagnose the most critical areas of your business through one-on-one conversation with you and a series of carefully structured questions. We call this the process of “exposing the pain”! This will form the basis for our coaching recommendations to you.

Assemble ( Plan)The second stage of our process begins with a series of conversations with key members throughout your organization to hep us determine the current ‘health’ and ‘culture’ within your company. Our findings will be reviewed and assembled into a comprehensive and personalized coaching plan. Business solutions with appropriate timelines will be thoroughly tabled and presented for your approval.

Apply In this third stage you will be coached on a regular weekly basis in the application of your business solutions plan containing specifically defined objectives. Through this stage we will assist and advise you along the way to ensure that the achievement of your goals is both fun and rewarding, and that you are growing your business!

Sales and Marketing
At FloodLight our sales and marketing programs help you better understand the sales process in your organization and develop a strategy to increase sales and profitability, establishing Key Performance Indicators. It takes a plan to make your business successful.

Sales Planning - A structured process to help you develop a comprehensive sales budget that allows you to measure actual results against weekly, quarterly and annual planned objectives.

Marketing Plan - Is a map for the sales team to achieve success. The resulting plan is now your road map to promoting your products and services. Sales and marketing goals are established for weekly, quarterly and yearly objectives.

Sales Training - Sales Training ensures that your sales team understands how to close the sale and the reasons why people buy. With our program you are able to communicate with potential clients, separate prospects from suspects.

Once engaged, you will know precisely which communication tool to utilize in order to move the client to the next step of the sales process.

Please contact us at 1.888.768.9415 or email us ( Click Here ) for more information on how we can help you "Build Your Business"!

At FloodLight we coach you through the steps of process simplification in order to maximize your operational efficiencies and increase both your productivity and profitability.

Operations Training - We take a look at your broad categories of Sales, Marketing, Administration and Finance, Health & Safety, Quality Control, Inventory Management, and Human Resources, and provides you with proper training and coaching to ensure you have the necessary systems and procedures in place to succeed. Process Simplification will allow you to focus on your priorities and eliminate your bottlenecks, which are your time and money wasters.

Strategic Planning Training - We will help you grow and diversify your business, and plan your future through areas such as Research and Product Development, Horizontal and Vertical Integration, Mergers and Acquisitions, Succession Planning, and Exit Strategies.

Business Plan Training - This program will guide you through the steps of preparing a comprehensive Business Plan or coach you through the merits of your existing plan with revisions and updates as required.

Organizational Planning– Your organization has grown and it’s time to develop your policies and procedures and define “How we do it here”. FloodLight works with you through planning sessions to develop your operational guide lines, increasing efficiencies and productivity.

90 Day SMART Planning Session - Imagine for a moment taking one full day to plan the next 90 days of your life - documenting everything you hope to achieve in the next 90 days and then creating a real, hard copy calendar accomplishing those tasks over that time period.

Please contact us at 1.888.768.9415 or email us ( Click Here ) for more information on how we can help you "Build Your Business"!

The internet has become a major marketing tool that can no longer be ignored. The internet is the most cost effective way of using your marketing dollars and putting your company and its products and services out there for others to find.

But without a little knowledge on how to tap into this very effective medium and a strategy to implement your plan, you will not be found and can end up wasting a lot of time, effort, and money.

Website Content– At FloodLight we work with you to develop your website content. Through planning sessions we ensure that your target market understands your products, services and how you address their needs.

Search Engine optimization (SEO)At FloodLight we have found that many companies feel lost, paying for Search Engine Optimization (SEO) and Google AdWords, without realizing that their website has never been optimized organically to increase their positioning in local markets.

Internet Marketing

Blogs- Start with a Blog and interact with your visitors. This is a great way to repurpose all relevant information to the web so that you become the expert and leader in your field.

Analytics – Allow you to track your efforts and analyze the visitors to your Blog and website. Consider hiring an internet marketing consultant to review and assist you in making better internet marketing decisions for your business.

Social Networking - To implement your social media strategy you will need to decide which one of the social networking sites will best suit your specific goals. Below is a guideline to some of the most common.

• Micro blogging (Twitter)

• Business Networking (LinkedIn, Xing)

• Social Networking (Face book, MySpace, Blogger)

• Photo & Video Sharing (Flicker, You tube, Picasa)

Please contact us at 1.8888.9415 or email us ( Click Here ) for more information on how we can help you "Build Your Business"!

On Going Business Solutions

Some business owners and business managers have got too much to do, and they are spending too much time on the wrong things

At FloodLight we help our clients concentrate on their core business and the things they should be doing

On Call Business Support– At FloodLight we provide on call business support. At Floodlight we ensure that you are never alone to make those critical business decisions. Our season veterans are available for council and discussion to ensure that you have considered all your options.

Marketing Support- At FloodLight we can help you through the marketing maze! We work closely with our clients to identify and action the marketing strategies and opportunities that will grow and improve your business.

Operations Support– At FloodLight we can help you set up, evaluate, re-focus, streamline, and systemize your core areas of operations. We will coach you through the steps of process simplification to ensure maximum efficiencies in your operations at minimal cost.

Strategic Planning Support- At FloodLight we will assist you in developing a strategic plan or review and upgrade and existing one, so that you are properly positioned for future success. Our coaches will also guide you through the steps of effective succession planning as well as an exit strategy, even if you never plan to leave! We can also help you develop a comprehensive business plan.

Our Fee Structure

Our coaching program is designed to maximize your results in a minimum amount of time without ‘interfering’ in your business. Our fee structure is designed to fit your needs based on a 3, 6, or 12 month program. Our typical coaching program is based on a one hour a week coaching session.

After an initial diagnostic process with one of our coaches a coaching program will be presented to you for your approval. Then, let the fun begin!

Please contact us at 1.888.768.9415 or email us ( Click Here ) for more information on how we can help you "Build Your Business"!


FloodLight - Build Your Business
http://www.floodlightconsulting.com/ © FloodLight 2011 1-888-768-9415
Vancouver, Kelowna, Calgary, Edmonton, Ottawa, Toronto, Canada

Sunday, January 18, 2009

FloodLight Touch Point Marketing System

With 80% of buyers visiting your website before deciding whether or not to contact you, and with websites greatly growing in influence since 2005, the importance of your website cannot be overstated.
Your potential clients make decisions quickly as to whether they call you or ultimately buy from you.

Think of your website as the hub for your Marketing and Branding activities. No matters what marketing you are doing—direct mail, email, referral generation, PR, cold calling, etc.—it is driving buyers to your website. Your website is the portal clients and prospects are using to learn more about you and your services.
They are searching for information to validate you as a professional in your field.
Your potential clients have a need for your service and your website must offer a solution to their problem. You must be able to speak to the challenges your clients are facing.

If they find what they are looking for they will take action. Your website is the place they go to form an impression of you and interact with your brand.
Overall, your website can serve to:
1. Establish that you are professional: through professional design, writing, and arrangement of content.

2. Establish that you are worthy of consideration: through an overview of your services, your client list, biographies of your professionals, and Testimonials or case studies that show how you have helped clients and delivered on your promises to do what you said you would.

3. Establish yourself as a thought leader: through articles, tools, publications, videos, and other resources to help build credibility, reliability, and trust—all essential elements necessary to win clients.

Marketing on the internet is a multi-step process with many Touch Points and the first step is, that 80% of buyers are making............ is to visit your website.

What will these potential buyers like, what will they see, and will you offer a solution to their problems.

Will they be interested enough to send you an email, sign up for a news letter or pick up the phone to call you and start a discussion with you?


Will they move on to your competitor’s site and offerings?

Your business future is lying in the balance.

Contact us today and start Marketing and Branding yourself so you can be found.

FloodLight Consulting - 250-768-9415

Why use a business coach to help build your business?

Online Internet Business Coach specializes in helping you increase your Sales, Marketing and Branding activities while running your business more effectively. We focus on modern technologies to hook you up online and then meet with you on a weekly or monthly basis to help you build your business.

A Business Coach works with you to build the essential skills that you need to run your business in a thought provoking process which helps you build core business competencies.

A Business Coach will assess your needs, assist you in setting your business development goals and ensure you become more accountable for what should be your most important work, the work of developing your business.

A Business Coach provides you with objective feedback about what you need to do to get your business on track. A healthy business coach relationship provides you honest ongoing assessment of your Business Development Activities, assisting you to focus your efforts on the areas that will have the greatest long term positive impact on your business. The development of you!
At FloodLight Consulting work with you to develop solutions to help increase sales and profits while enhancing and optimizing core business competencies.

As a result of coaching, clients set better goals, take more action, and make better Sales, Marketing and Branding decisions.

Contact us today for a complimentary coaching session to assess your specific needs.

Donald Robichaud
FloodLight Consulting Kelowna, Canada, USA, North America

Still not sure about Business Coaching??

As a business coach “I'd like to learn about your situation and priorities for building your business and if appropriate ...

..to explain how FloodLight Consulting -  Business Coaching  might approach these issues, then if there looks as though there might be some common ground, to agree how we could move to the next stage."

The next step is yours !!
Give us a call or send an email for a complimentary coaching session where we will assess your needs.
Donald Robichaud -FloodLight Consulting